Sponsorship Ads Explained

In order to display your ads equally throughout the month, we use a series of formulas. First, we take the monthly average number of page views to RIMOFTHEWORLD.net over the past three months.

For instance, from November 2004 to January 2004, we averaged 770,275 page views.

Then we estimate that the current month will have at least 80% of that amount.

In this case, 616,220 page views.

We then take the number of ad impressions you've purchased for the month and divide it by this number.

So, if you purchased 150,000 ad impressions, we end up with 0.2434. That means, you ad has a 24.34% chance of showing up on any given page.

We then display all of the ads for that page. At the end of the month we total up the number of ad impressions you had. Since RIMOFTHEWORLD.net's traffic varies considerably from month to month due to storms, fires, or other activity, we might experience lower-than-expected traffic in a month. If, for some reason our estimates were low, and you had less impressions than you've purchased. We will roll those impressions over to the following month.

This methodology is subject change as the traffic patterns to the site continue to evolve.

If you have any further questions, please feel free to Contact Us for more details.